Top Sales Pro: The Art and Science of Dynamic  Sales Performance Top Sales Pro is dedicated to exploring all aspects of the  sales process, sharing  fundamental insight and analysis on what it takes to be the very best, what it   takes to be a Top Sales Pro, mastering the art and science of dynamic sales  performance. The underlying principle of Sales, some of the most basic of concepts provided below, is fundamentally about the maximization of human resources in the pursuit  of sales productivity, components, factors of which determine the level of sales success, productivity, based on the proficiency for every component category. *Skills *Abilities *Knowledge *Experience *Acumen *Insight *Drive intangibles, all of which are combined, implemented, orchestrated to yield maximum sales  productivity performance, synergistic collaboration of human resources (input), in a word, synergy. What differs in sales productivity performance (between individuals) is the degree of skill, expertise and proficiency in pursuit of maximum sales productivity, the  combination  of qualifications throughout the sales cycle that is ultimately  reflected in the overall sales production that either enhances or diminishes  maximum sales productivity, synergy. A deficiency in one aspect in a phase of the cycle can have an adverse affect  in striving for maximum sales productivity DSP, Dynamic Sales Performance. In order to achieve Dynamic Sales Performance (DSP) maximum productivity,  synergy of human input in every phase, sub-category of the sales cycle must be implemented, facilitated to its fullest potential. If an individual is deficient  in any aspect sub-component  of the sales cycle, it will diminish the overall  synergy/ sales productivity, performance. It is not just simply a matter of implementation but more so the knowledge, awareness of  any aspect of the sales cycle that engenders maximum sales  productivity and it is this awareness that is instrumental to achieving DSP. The methodologies, mechanisms that engender maximum sales productivity,  performance is as much science as it art and it is this profound realization  and insight that is most empowering in achieving maximum sales productivity,  Dynamic sales performance,DSP. Science is the systemitized knowledge derived through experimentation,  observation, and study the results of which are experimentally repeatable. Science attempts to unravel fundamental observations of life by presenting  methodologies that with identical conditions consistently and unfailingly  recreate identical results. Exact sciences refers to systematized knowledge so that predictions and  their verification are possible and in many respects have been established.  In exact sciences and from the humanities, theology, the arts on the other. social sciences the study of human society and  of individual relationships in and to society. A scholarly or scientific discipline that deals with such study, generally  regarded as including sociology, psychology, anthropology, economics, political science, and history. The science of sales, of human psychology,  human interaction, reaction provides reliable methodology while inexact  due to the ambiguities unknown factors that drive human behavior provides  reliable methodology, the implementation of which produces, re-produces  the same effect to a high  degree of success.